Pre-Conference Masterclasses - Tuesday, 27 February

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AVAILABLE TO BOOK SEPARATELY OR AS A PART OF YOUR 3-DAY CONFERENCE PASS

The pre-conference masterclass provides attendees with morning and afternoon tea breaks and a 1-hour lunch break allowing for extra networking opportunities and in-depth learning.

The masterclass starts at 09:00 and finishes at 17:00.

MASTERCLASS A: INTRODUCTION TO ECO-BRANDING – THE COMPETITIVE EDGE OF CIRCULAR BUSINESS PRACTICES

Sustainability isn't just a trend; it's a necessity. Yet not all business leaders have discovered how to convert sustainability into a potent business strategy. That's where eco-branding comes into play. This masterclass helps you to unlock the potential of incorporating circular business practices into your brand's DNA. Brands are more than just logos and catchy slogans; they're promises, identities, and, potentially, a force for change.

Through this, you’ll gain a competitive edge and future-proof your enterprise in a world increasingly dictated by eco-conscious consumerism.

Learning Outcomes:

  1. Decipher the Market: Understand the growing consumer demand for sustainable products and services and how circular practices can make your brand more appealing to the consumer
     
  2. Craft the Narrative: Learn how to articulate your circular practices compellingly and authentically to resonate with your target audience
     
  3. Strategic Positioning: Master the steps to position your brand in a crowded market where sustainability can be a significant differentiator
     
  4. Legal and Ethical Landscape: Understand the ethics and regulations surrounding eco-branding, avoiding the pitfalls of 'greenwashing'
     
  5. ROI Analysis: Gauge the effectiveness of your eco-branding strategy through key performance indicators and consumer engagement metrics
     
  6. Case Studies & Best Practices: Dissect real-world examples of successful and unsuccessful eco-branding initiatives and distil practical insights for your strategy

This masterclass offers you the toolkit to transform your brand into a harbinger of sustainability without compromising on profitability. You'll walk away with a well-defined eco-branding strategy, empowered to make sustainable decisions that resonate with your customer base and differentiate you from competitors.

If you're looking not just to survive but thrive in the new age of business, this masterclass is an investment in your sustainable future.

Facilitator: 

Josh Begbie
Chief Executive Officer
GECA

 

MASTERCLASS B: FUTURE-PROOFING PROFITS – INVESTMENT STRATEGIES FOR CIRCULAR BUSINESS MODELS

The age of the linear, 'take-make-dispose' business model is nearing its end. Business leaders need to prepare for this seismic shift or risk falling behind. That's why this workshop is more than just a masterclass session – it’s a necessity for business leaders, managers, decision makers and c-suite executives looking to steer their enterprises into a sustainable future.

This masterclass will delve into investment strategies tailor-made for circular business models, providing actionable insights to secure financial resilience and long-term growth.

Learning Outcomes:

  1. Decoding the circular economy: Gain a comprehensive understanding of what circular business models entail, demystifying the economic, social, and environmental implications
     
  2. Investment alchemy: Learn how to identify and leverage the right investments that align with circular principles and boost your profitability
     
  3. Risk mitigation: Equip yourself with the strategies to hedge against the unique risks associated with investing in a circular business model
     
  4. Funding avenues: Explore different funding sources, from venture capital to government grants, that are particularly attuned to circular businesses
     
  5. Stakeholder engagement: Understand how to bring stakeholders on board with your circular investment strategy, from the boardroom to your customer base.
     
  6. KPIs and metrics: Learn to set, track, and analyse key performance indicators specific to circular investments, ensuring you're always on the path to ROI.

Investing wisely in a circular business model can give your organisation a competitive edge and fortify your financial future in an increasingly uncertain global landscape. This masterclass is designed to arm you with the strategies, tools, and insights you need to make sound investment decisions that align with the ethos of a circular economy.

Don't let the future catch you unprepared; make the strategic pivot to circularity now and ensure your profits are immediate and sustainable for years.

Facilitator:

Jill Riseley AM
Partner - Sustainability, Climate, and the Circular Economy
Deloitte